The results of those who chose

The context before MOVESION

Anas, headquartered in Rome with offices across the country, has around 7,100 employees, including office staff and field workers, in a large, fragmented and widely distributed workforce.

Primary need

• Provide financial support to employees for commuting and leisure travel
• Increase engagement across a large, distributed workforce
• Encourage the adoption of green mobility habits
• Promote an ESG culture consistent with the institutional mission

What MOVESION did

MOVESION proposed an integrated approach based on gamification, mobility welfare and benefits through its proprietary Mobility Company app:

• Building the rules: drafting the program, reward criteria, reserved parking spaces, tracking of green activities.
• Engagement strategy: tailored communication for a diverse, distributed audience
• Benefits & Discounts: discounts and vouchers you can buy directly in the app
• Company carpooling: shared ride management and trip tracking
• Activities & Gamification: incentives for trips by bike, on foot, by public transport and carpooling.
• Ongoing engagement campaigns to encourage active participation

Key results & KPIs

• 3,500+ registered users (over 50% of all employees)
• 70%+ active users (at least one activity logged per month)
• About 230 tonnes of CO₂ saved
• 1,200+ purchases of services and deals via the app
• 65,000+ total sustainable activities logged
• 4,000+ carpooling trips completed
• Over €320,000 spent on the platform
• Estimated average savings of €300 per employee/year

Impact generated

• Strong increase in employee engagement in a complex, distributed organization
• Widespread adoption of sustainable company mobility
• Stronger corporate welfare with direct, measurable financial benefits
• A better image for Anas as a modern, sustainable organization

The context before MOVESION

IBSA Farmaceutici has about 600 employees across two operating sites. The company needed to comply with Decree-Law 34/2020 and the Ministerial Decree of 12/05/2021 (annual PSCL for companies with more than 100 employees) and to provide mobility services that improve employees’ travel experience.

Primary need

• Manage the entire PSCL process (analysis, KPIs, action plan, monitoring)
• Deliver digital mobility services through a single, modern and scalable platform.
• Support internal communications and employee engagement

What MOVESION did

MOVESION managed the entire journey in three distinct phases: drafting the PSCL, activating Mobility Company services and, finally, communication:

• PSCL drafting: engagement through DEMs and webinars, mobility survey, data and KPI analysis, identification of improvement drivers, operational roadmap, annual monitoring plan, delivery by December 31.
• Mobility Company services activated: discounts and deals, Activities for green trips, carpooling with automatic tracking, real-time integrated mobility services, personalized news.
• Communication & Engagement: regular newsletters, themed webinars, results eBooks, dedicated internal campaigns.

Key results & KPIs

• More than 50% of employees registered on the platform
• 12+ tons of CO₂ saved
• 300+ purchase transactions through the platform
• 7,000+ green mobility activities tracked and reported
• 300+ carpooling rides completed

Impact generated

• Full compliance with mobility management regulations (Decree-Law 34/2020, Ministerial Decree 12/05/2021)
• Greater adoption of green mobility solutions
• A better welfare plan thanks to structured mobility services
• High engagement through webinars, newsletters and custom eBooks
• Building a culture focused on sustainable mobility

The context before MOVESION

Snam operates in natural gas transportation, storage and regasification, with around 3,900 employees and its HQ in the Milan metropolitan area. Since 2022 its main need has been Mobility Management compliance through the PSCL. In 2024, moving the HQ from San Donato Milanese to the new Milan site introduced a new priority: different parking availability (ample at the previous site, limited at the new one).

Primary need

• Draft the PSCL for the sites subject to the legal requirement
• Manage the impact of the relocation on employee mobility
• Increase the use of public transport, sharing and carpooling as parking spaces are reduced.

What MOVESION did

MOVESION supported Snam with a progressive path structured in several strategic and operational phases:

• PSCL drafting: since 2022, with data analysis via the Mobility Manager software and identification of priority measures.
• 2024 Strategic Mobility Plan: focused on the relocation, impacts on home-to-work mobility, managing the reduction in parking spaces, and strategies for public transport, sharing and carpooling.
• Mobility Company rollout: activated with the Ticket (public transport passes with installments and a company contribution), Carpooling, Ride&Go (integrated mobility), Benefits (discounts and services) and Activities (green mobility incentives) modules.
• Under evaluation: launch of a dedicated shuttle service

Key results & KPIs

• PSCLs produced since 2022 for sites subject to regulatory requirements
• 2024 Strategic Mobility Plan focused on the office relocation (from San Donato to Milan).
• Activation of Mobility Company as an operational tool for adopting sustainable solutions.
• Financial support for employees through public transport passes paid in installments with a company contribution.
• Mobility discounts and integrated services available in the app (Benefits + Ride&Go)
• Measuring and encouraging green mobility through Activities and dedicated reporting

The context before MOVESION

In the context of the energy transition and growing attention to ESG issues across the value chain, Enel launched its Supplier Development Program, later named ENEL OLTRE, a program dedicated to developing and engaging suppliers on a range of topics, including sustainability. The main challenge was to support a large, diverse supply chain with very different levels of ESG maturity, providing concrete tools to start sustainability journeys, a structured yet flexible approach and an ongoing support system able to deliver measurable improvements over time. For this reason, Enel selected Movesion as its technical and specialist partner to support suppliers in implementing sustainability actions or launching full-fledged sustainability journeys.

The company

• A global leader in the energy sector, active in the generation, distribution and sale of electricity and gas, with a strong commitment to the energy transition and sustainability
• Sponsor of the ENEL OLTRE Supplier Development Program, dedicated to engaging suppliers on ESG topics
• A large, diverse supply chain with very different levels of ESG maturity, requiring structured and flexible support
• Goal of delivering measurable improvements over time through concrete sustainability tools

What Movesion did

Movesion was selected by Enel to guide suppliers taking part in the Enel Oltre program through a structured ESG growth path. Movesion’s support works on several levels, combining engagement, training, consulting and continuous monitoring.

• Dedicated meetings with individual suppliers and engagement through training and webinars focused on sustainability.
• Creation of tailored proposals and projects based on each supplier’s ESG maturity level.
• Advisory support toward launching sustainability journeys and ongoing monitoring of the activities undertaken by suppliers.
• Progress reporting on activities in support of Enel. This approach turns an engagement program into an operational path that adapts to each supplier’s specific needs.

Results

• Active engagement of suppliers on sustainability issues.
• Greater ESG awareness and skills across the supply chain.
• Launch of tailored sustainability journeys.
• Ongoing monitoring of actions taken and progress over time.
• Quarterly reports to support governance activities.
• Stronger ESG oversight by Enel along the supply chain.

The context before MOVESION

• Avia Partner operates in the airport services sector. Before starting the project with Movesion, the company had no structured measurement of its greenhouse gas emissions, nor an organizational Carbon Footprint calculated according to recognized standards.
• The starting point was characterized by: no formalized organizational Carbon Footprint, no methodological framework compliant with international standards, environmental data available within the company but neither aggregated nor validated for reporting purposes, and a growing need to respond precisely and credibly to the ESG requirements set in airport tenders.
• The main goal was therefore to start from scratch and build a complete Carbon Footprint, methodologically sound and immediately usable as a tool to support tenders.
• Operates in the airport services sector, providing handling and ground support services
• It had no structured measurement of its greenhouse gas emissions and no Carbon Footprint calculated to recognized standards
• Environmental data available within the company, but neither aggregated nor validated for reporting purposes
• Growing need to meet the ESG requirements set in airport tenders, which are increasingly central to supplier selection processes

What Movesion did

Movesion guided Avia Partner through a structured program to start measuring its emissions, combining technical support with a hands-on approach. The project included:

• Analysis of the company’s “as is” state.
• Identification of the relevant emission sources for airport operations.
• Definition of the organizational and operational boundaries.
• Setting up the work plan and internal responsibilities.
• Collection, aggregation and verification of environmental data.
• Greenhouse gas emissions calculated according to the GHG Protocol.
• Analysis and interpretation of the results, with a focus on the most significant sources.
• Drafting of a complete, structured Corporate Carbon Footprint Report on a voluntary basis.
• MOVESION worked closely with the company team to translate operational and tender needs into a clear, understandable technical output that is easy to use in procurement and selection processes.

Results

• Complete organizational Carbon Footprint, compliant with international standards.
• Structured report ready to use in airport tender dossiers.
• Greater transparency on the environmental impact of business activities.
• Organized, verifiable environmental data, ready for future updates.
• A stronger company position with respect to the ESG requirements of the airport market.

Impact generated

• From no measurement at all to a credible environmental framework
• A tool useful not only for communication, but as a competitive lever in tenders
• A complete, compliant Carbon Footprint, ready to use in tender dossiers
• A solid basis for future updates and continuous improvement of environmental performance

The context before Movesion

• The company’s transformation (new spaces, smarter processes, hybrid work) had exposed a limitation: daily commuting kept eating into employees’ time, energy and quality of their day.
• Everyone traveled with different tools, with no single guide and no truly seamless experience.
• The company wanted to improve people’s daily well-being, reduce time lost commuting and make more sustainable choices easier.
• But a platform able to do it simply, instantly and at scale was missing.

The company

One of the most innovative telcos in Italy, with over 3,500 employees across five sites and a strong commitment to sustainability, efficiency and digital transformation.

What Movesion did

Movesion introduced Mobility Company as a single app for the entire company, transforming how people experience their everyday mobility. A digital ecosystem designed to save time, simplify decisions and make mobility a true benefit:

• Integrated sharing, public transport and micromobility services in one place
• Wallet to buy vouchers and passes without red tape
• Carpooling, Activities and Gamification to encourage more sustainable behavior
• Content and campaigns that help people choose faster, cheaper, more convenient routes
• With a single app, every employee can plan their trips in seconds and save time every day.

Results

• 2,170 registered users (62%)
• 1,890 active users (54%)
• 32 tonnes of CO₂ saved
• 3,000 purchases on the platform
• 1,600 sustainable activities logged
• €350 average annual savings per user

Impact and recognition

• Mobility Company has become part of the daily routine, improving the mobility experience and delivering immediate benefits.
• Simpler mobility means lighter days, less stress and more free time.
• The project was cited in the Sustainability Report, recognizing MOVESION as an enabler of ESG results and of people’s quality of life.

The context before Movesion

• Philips Italia began working with Movesion in 2025 with the primary goal of ensuring regulatory compliance on Mobility Management for two sites subject to the requirement.
• The main need was to properly structure the process of:
• Mobility data collection and analysis
• PSCL drafting (Home-to-Work Travel Plan)
• Training the internal contact appointed as Mobility Manager, so the project could be sustained and repeated in the following years.

What MOVESION did

Movesion supported Philips Italia with a full consulting and skills-transfer program:

• Mobility data collection through surveys and structured analysis.
• Use of the professional Mobility Manager software to process data and indicators, read travel habits and identify employee needs.
• Drafting of the PSCLs for both sites.
• One-to-one training for the company Mobility Manager, covering current regulations, PSCL structure and content, monitoring logic and annual updates.
• Mobility strategies set based on the evidence emerging from the Plan.
• The project is set up to continue in the following years, with data updates and the gradual introduction of measures/strategies consistent with the PSCL results.

Results

• 2 PSCLs drafted for sites subject to the regulatory requirement (started 2025).
• ~50% survey participation (questionnaires completed), enabling a detailed analysis of mobility habits.
• One-to-one training completed for the in-house Mobility Manager
• Setting up an ongoing model with annual data updates and mobility strategies built into each subsequent cycle.
• A project easily replicable at other sites and in other contexts, including international ones, thanks to a standardized professional tool (Mobility Manager) and a structured methodology.

The context before Movesion

• EssilorLuxottica, a multinational industrial group and a leader in the eyewear industry, operates major production hubs in Sedico and Agordo, with around 8,000 employees in total. The local and organizational context presented significant home-to-work mobility challenges, including: heavy use of private cars, insufficient parking, traffic congestion and negative impacts on nearby town centers.

The company

A multinational industrial group and leader in the eyewear industry, with major production hubs in Sedico and Agordo and around 8,000 employees. The company needed a Strategic Sustainable Mobility Plan based on objective data.

What MOVESION did

Movesion designed and delivered an integrated Strategic Sustainable Mobility Plan, structured across multiple levels of analysis and aimed at supporting medium- to long-term structural decisions. Main activities:

• Territorial and macro-mobility analysis based on ISTAT data, the geographic distribution of employees and a study of home-to-work flows.
• Analysis of site accessibility, assessing public transport, cycling infrastructure and existing services.
• Large-scale structured employee survey to analyze mobility habits, travel times, distances and willingness to change transport mode.
• In-depth analysis of parking areas: parking inventory, assessment of hourly demand/occupancy, identification of critical time slots.
• Development of transport and environmental indicators: modal split, km traveled, congestion levels, environmental impacts.
• Definition of intervention strategies, identifying priority measures and assessing expected benefits.

Results – Key KPIs

• Around 8,000 employees included in the overall analysis.
• 2 sites analyzed with an integrated area–company approach.
• Large-scale survey with a representative sample of the workforce.
• Full analysis of parking demand and supply, identifying critical issues.
• Detailed estimate of modal split and home-to-work traffic flows.
• Simulated intervention scenarios to reduce congestion and private car use.

Impact generated

• Clarity on mobility patterns across the entire area and concrete support for the company’s strategic decisions.
• Identification of targeted, priority actions to improve access to production sites
• Lower risk of measures that are ineffective or out of step with employees’ real needs. A solid technical foundation for future sustainable mobility policies.

The context before Movesion

• Sanofi, an international pharmaceutical company headquartered in Milan, Italy, has more than 1,000 employees. The company needed to give employees a single digital mobility tool able to:
• Support everyday mobility with integrated services and encourage sustainable behavior and green mobility
• Encourage colleagues to share rides (carpooling) and report mobility data and avoided emissions to support ESG and decarbonization targets
• Internal communication was also a key part of the project, needed to maximize participation and adoption

The company

An international pharmaceutical company with its Italian headquarters in Milan, more than 1,000 employees and a strong focus on sustainable mobility, integrated benefits and ESG targets.

What MOVESION did

Movesion activated the MobilityCompany suite, configuring it for the company’s workforce and supporting the service launch in Q4 2025 with a structured engagement plan. Modules activated:

• Carpooling (forming carpools among colleagues)
• Activities (tracking and incentives for green trips)
• Benefits (store of deals and discounted mobility: fuel, taxis, trains, EV charging, public transport, etc.)
• Ride&Go (integrated mobility)
• Communication plan with news and updates, pre-launch and post go-live webinars, newsletters and supporting content

Results

• Mobility Company platform live and operational for the entire workforce (launched Q4 2025)
• Simultaneous activation of multiple modules (Carpooling, Activities, Benefits, Ride&Go)
• Discounted mobility offers and services available through a dedicated store
• Mobility data and emissions saved available for reporting and ESG strategies
• Structured engagement plan (webinars, newsletters, mobility news) with excellent initial adoption

The context before MOVESION

• Unipol Gruppo, one of Italy’s leading insurance and financial players, was undertaking a strategic headquarters relocation project in Milan, aimed at building the new Torre Unipol. The company had already identified three potential areas and needed an in-depth comparative analysis to understand which was the most suitable in terms of:
• Pedestrian and cycling accessibility, coverage and quality of local public transport
• Parking availability and organization, impacts on the mobility habits of employees affected by the move
• The goal was to make a decision based on concrete data, assessing not only real-estate feasibility but also the sustainability of commuting for the roughly 2,000 workers involved

The company

One of Italy’s leading insurance and financial players, with about 2,000 employees involved in the move to the new Unipol Tower in Milan.

What Movesion did

Movesion developed an integrated territorial, environmental and sociological analysis project, combining digital tools, site visits and employee surveys. Main activities:

• Site visits to the three candidate areas to assess the quality and safety of the urban environment, pedestrian and cycle access, parking and connections with public transport hubs
• Multimodal accessibility analysis, assessing how easily sites can be reached by car, motorcycle, bicycle, on foot and by public transport
• Geolocation of employees’ home addresses, with maps that help understand their territorial distribution
• Mobility survey, distributed to the entire workforce
• Calculation of transport and environmental indicators
• Final comparative report with accessibility scores for each area
• Assessment of the impact on staff and recommendation of the most suitable area
• Identification of strengths, critical issues and areas for improvement for each scenario analyzed
• MOVESION worked closely with the company team to provide a complete decision-making framework, based on objective data and multimodal analysis.

Results

• 3 candidate areas analyzed with a full accessibility and reachability assessment
• About 2,000 employees involved through geolocation and a structured survey
• More than 30 transport and environmental indicators calculated for each scenario
• Multimodal accessibility maps to assess current and future mobility flows
• Identification of the most suitable area for the new headquarters, with the best balance of accessibility, sustainability and impact on employees

Impact generated

• A real-estate decision backed by objective data, reducing operational risk and optimizing the choice of location
• Integration of sustainable mobility principles into the design of the new headquarters
• Anticipation of potential impacts on staff, reducing the social and organizational risk of the relocation
• Building a technical foundation for the Group’s future mobility management policies

The context before MOVESION

• Vivienne Westwood is an international clothing and accessories brand founded in London and recognized as one of the most iconic names in British fashion. In Italy it operates from Milan, where it has a corporate office.
• Since 2024 Vivienne Westwood has been working with Movesion, with an initial priority: ensuring regulatory compliance on Mobility Management for its Milan office by drafting the PSCL (Home-to-Work Travel Plan).
• Regulatory compliance on Mobility Management for the Milan site through the PSCL – Home-to-Work Travel Plan
• Engaging people and raising awareness about sustainable mobility and environmental impact, with the aim of turning mobility into a strategic asset
• From the start, the company placed great importance on the cultural side: turning mobility into a strategic asset and a concrete part of corporate welfare

The company

International clothing and accessories brand founded in London, recognized as one of the most iconic names in British fashion, with its Italian operations based in Milan.

What MOVESION did

MOVESION supported Vivienne Westwood with a step-by-step program:

• Mobility analysis of the Milan site through data collection and employee surveys
• Drafting of the 2024 PSCL and then the 2025 PSCL, together with communication activities and reporting back on results
• Planning of an internal engagement and training program (ebooks and informational content) to build awareness and participation
• The Mobility Company platform is scheduled to be activated starting in 2026
• Calculation and monitoring of sustainable mobility indicators
• Ticket (public transport passes with digital requests and employee support)
• Benefits (discounts and reduced-price mobility)
• Ride&Go (access to integrated mobility services)
• MOVESION guided Vivienne Westwood along an evolving path, turning a regulatory obligation into a structured mobility governance program.

Results

• 2024 PSCL and 2025 PSCL drafted for the Milan site
• Employees involved in data collection through surveys and feedback sessions
• Ongoing employee communication and engagement to raise awareness and participation
• Mobility included among the levers of corporate sustainability and advanced welfare
• Mobility governance program launched with a roadmap for growth

Impact generated

• Regulatory compliance ensured with the PSCL for the Milan site in 2024 and 2025
• Raising employee awareness of sustainable mobility and environmental impact through engagement and training activities
• Mobility transformed into a strategic asset and a concrete part of corporate welfare
• Rollout of the MobilityCompany platform planned from 2026, with integrated mobility services for employees

The context before MOVESION

• WINDTRE, a leading telecommunications operator in Italy, has multiple sites across the country, 8 of which have more than 100 employees and are subject to Mobility Management regulations. Starting in 2019, the company needed to:
• Ensure full regulatory compliance (Decree-Law 34/2020, Ministerial Decree 12/05/2021)
• Gain a structured understanding of employees’ mobility habits
• Identify concrete, sustainable actions to include each year in the PSCL (Home-to-Work Travel Plan). The initial analysis also revealed a significant operational issue: managing public transport passes in-house, with payroll installments, was complex and costly because of the large number of public transport operators, the administrative workload and the ongoing support employees required.

The company

A leading telecommunications operator in Italy, with several operating sites nationwide, 8 of which have more than 100 employees and are subject to Mobility Management regulations.

What MOVESION did

MOVESION has supported WINDTRE continuously since 2019, guiding the company through a structured journey that starts with analysis and turns into operational services.

• Annual PSCL drafting for all sites subject to the legal requirement (8 PSCLs every year) through: data collection and normalization, use of the proprietary Mobility Manager software, analysis of mobility, accessibility and environmental impact indicators, and identification of employees’ main needs and priority measures
• Turning the PSCL analysis into concrete actions, which identified discounted access to public transport as the main lever and the need to fully simplify the process for both company and employees
• Activation of the MobilityCompany platform (Ticket module) as a direct follow-up to the analyses and actions set out in the PSCL
• Defining the pass request process, checking and approving each request, managing delivery to company sites
• Activation of the Ticket module, with access to more than 30 bus and rail public transport operators across every region of Italy
• Management of payroll installments and ongoing operational support
• Launching the service was not a one-off initiative but the natural outcome of the analyses carried out and the actions planned in the annual PSCLs.

Results

• 8 PSCLs drafted every year since 2019, for all sites subject to the regulation
• Thousands of employees indirectly involved in the mobility analyses and measures
• 30+ public transport operators available through a single national platform
• Fully outsourced management process, from request to delivery of passes
• No more one-to-one agreements managed in-house
• Significant reduction in HR and administrative effort

Impact generated

• Consistent, reliable regulatory compliance over time
• PSCL used as a decision-making tool, not just a compliance requirement
• Activation of services matching the real needs revealed by the data
• Data-driven, replicable and scalable sustainable mobility model

The context before MOVESION

• YOOX Net-a-Porter, a fashion e-commerce company headquartered in Zola Predosa (Metropolitan City of Bologna) with an international presence (Italy and the UK), began working with MOVESION in 2019–2020 with one initial priority: ensuring regulatory compliance on Mobility Management by drafting the PSCL (Home-to-Work Travel Plan) for the sites subject to the requirement.
• Turn the PSCL from a regulatory requirement into a strategic lever
• Integrate concrete mobility services as support for people and as an extension of corporate welfare
• Make home-to-work commuting easier to manage, offer deals and services that are useful in leisure time too, and promote sustainable, measurable behavior

The company

A fashion e-commerce company headquartered in Zola Predosa (Metropolitan City of Bologna) with an international presence (Italy and the UK). Mobility has become a structured benefit, designed to make commuting easier and encourage sustainable behavior.

What MOVESION did

MOVESION supported YOOX Net-a-Porter with an ongoing, data-driven model:

• Annual PSCL drafting for the regulated sites in Italy (4 PSCLs).
• International support with drafting the Travel Plan for the London office, submitted to the London authorities.
• Activation of the Mobility Company platform, configured as the plan’s operational tool and progressively expanded based on PSCL findings
• Carpooling (car sharing among colleagues)
• Activities (incentives and tracking for green trips on foot, by bike, etc.)
• Benefits (store of deals and discounted mobility)
• Ride&Go (access to integrated mobility services)
• The project is still ongoing and is updated over time: the annual PSCL analysis drives the evolution of the services offered to employees.
• MobilityCompany platform configured as the plan’s operational tool
• Gradual evolution based on PSCL findings
• Activating the services was not an isolated initiative, but the natural result of the analyses carried out and the actions planned in the annual PSCLs.

Results

• Active and ongoing project from 2020 to date
• 4 annual PSCLs delivered for the sites subject to regulations in Italy
• Mobility plan prepared for the London site and submitted to the relevant authorities
• Broad participation (30–40%) in the platform’s initiatives and services
• Significant use of the Benefits store, with a large number of purchases of discounts and services
• Project evolution driven by the PSCL analysis and the real needs of the company’s workforce

Key KPIs

• Regulatory compliance ensured with 4 annual PSCLs in Italy + 1 Mobility Plan in London
• Mobility positioned as a concrete part of corporate welfare
• 30–40% participation in platform initiatives and services
• An ongoing, data-driven model guided by PSCL analysis

The context before MOVESION

• Ermenegildo Zegna, a leading company in high-end textiles and apparel, operates 9 sites across Italy and Switzerland. The main need was a detailed analysis of employees’ home-to-work commuting in order to:
• Understand mobility habits, motivations and needs
• Rigorously measure the CO₂-equivalent emissions associated with employee commuting
• Integrate this data into the Group’s environmental reporting processes and ESG / decarbonization strategies. At the same time, some Italian sites needed to ensure regulatory compliance on Mobility Management through a PSCL.

The company

A leading high-end textile and apparel company with 9 operating sites across Italy and Switzerland. Home-to-work mobility has become a measurable, manageable area that can be built into the Group’s ESG strategies.

What MOVESION did

Starting in 2023 (covering 2023, 2024 and 2025), MOVESION has supported Zegna with a structured, ongoing project:

• Design and management of an employee survey to collect complete data on transport modes, habits and motivations.
• Accessibility analysis of the Italian and Swiss sites (walking, cycling, public transport, car), highlighting the main constraints and opportunities.
• A complete analysis of mobility and of the CO₂ emissions from home-to-work commuting.
• PSCL drafting for the 3 Italian sites subject to regulatory compliance: Milan, Parma and Carpi.
• Drafting of group mobility plans with an overall multi-site view.
• Activation of the outsourced Mobility Manager service, with the role taken on by MOVESION professionals.
• The project made home-to-work mobility measurable, manageable and integrable into the Group’s ESG strategies.
• Structured survey and detailed analysis of employee mobility behavior
• Calculation and reporting of CO₂e from employee commuting
• Outsourced Mobility Manager activated to support program governance and continuity

Results

• 9 sites analyzed across Italy and Switzerland (multi-country approach)
• 3 PSCLs drafted each year for the sites subject to regulations in Italy (Milan, Parma, Carpi)
• Structured survey and detailed analysis of employee mobility behavior
• Calculation and reporting of CO₂e from employee commuting
• Outsourced Mobility Manager activated to support program governance and continuity
• Mobility included among the information assets supporting the company’s decarbonization strategies

Key KPIs

• 9 sites analyzed across Italy and Switzerland (multi-country approach)
• 3 PSCLs drafted each year for the sites subject to regulations in Italy (Milan, Parma, Carpi)
• Calculation and reporting of CO₂e from employee commuting
• Outsourced Mobility Manager activated to support program governance and continuity

The context before MOVESION

• Il Sole 24 Ore, a publishing group with offices in Rome and Milan, needed to provide its employees with an integrated mobility solution offering useful everyday services while also solving a significant organizational issue: managing the company parking lot.
• Existing systems did not allow advance booking of parking spaces, management by employee category or no-show control.
• Parking access was therefore unstructured, creating operational inefficiencies and unequal use of spaces.

The company

Publishing group with offices in Rome and Milan, aiming to improve company parking management and offer employees integrated mobility.

What MOVESION did

Movesion supported the company by combining rule-setting with a technology solution. Specifically, it mapped the company parking areas and defined a parking usage policy.

• Mapping of company parking.
• Definition of a parking usage policy, including employee categorization, allocation of parking spaces by category, advance booking rules and no-show management logic.
• Rollout of the Mobility Company platform with the Smart Parking Manager feature.
• Integrated mobility services and discounts made available to employees, public transport pass management and incentive tools for green commuting.
• Support with internal communications to drive adoption of the services.

Results

• Smart, regulated management of the company parking lot, with advance booking, category-based access and no-show control.
• Better use of parking spaces, with fewer inefficiencies and fairer access.
• Access to an integrated mobility ecosystem, including mobility discounts available through a single platform, centralized management of public transport passes and tools to encourage sustainable mobility.
• Significant reduction in internal operational effort for pass management, thanks to outsourcing the request and verification processes.
• Time savings for employees, who can manage parking and mobility services from a single digital channel.
• A scalable technology foundation, ready to support the evolution of company mobility management policies.

The context before MOVESION

As part of its urban Mobility Management and sustainable mobility policies, the Municipality of Busto Arsizio needed to launch a project open to all residents that would encourage active mobility and reduce the use of private vehicles for everyday trips.

Primary need

• Encourage active mobility and reduce the use of private vehicles for everyday trips.
• Integrate incentive and gamification mechanisms, highlighting the role of local businesses.
• Measure mobility behavior in a structured way and assess the impact of the actions taken over time.

The project

Ba Be Green to Win is a project to encourage sustainable urban mobility, launched by the Municipality of Busto Arsizio in collaboration with MOVESION through the Mobility Company platform, with gamification and reward mechanisms for all citizens.

What MOVESION did

MOVESION designed and launched the Ba Be Green to Win project together with the Municipality of Busto Arsizio, handling its operational rollout through the Mobility Company platform. In particular, MOVESION took care of:

• Overall design of the project to encourage sustainable urban mobility
• Activation of the Mobility Company platform and its Activities feature to track sustainable trips.
• Configuration of gamification and reward mechanisms
• Involvement of local businesses as project partners
• Collecting, monitoring and reporting back mobility data to support the administration

Results

The Ba Be Green to Win project enabled the Municipality of Busto Arsizio to launch a structured urban Mobility Management initiative, backed by objective data and high participation, leading the administration to extend the project for a third year.

Key KPIs

• More than 78,000 km walked and tracked
• 35,235 activities logged
• 36.99 tonnes of CO₂ saved
• 165 rewards awarded; project extended for a third year

The context before MOVESION

In 2023 the Municipality of Piacenza launched a structured Bike to Work project for residents commuting between home and work, with the goal of promoting cycling as an everyday means of transport and helping reduce the climate-altering emissions generated by urban traffic.

Primary need

• Mileage reimbursement of €0.20 for every kilometer traveled by bike.
• Involvement of local businesses in running Bike to Work and providing rewards.
• The initiative is part of regional and municipal sustainable mobility policies.

The project

The Municipality of Piacenza launched its municipal Bike to Work project to encourage cycling for home-to-work trips, offering a per-kilometer reimbursement and actively involving local companies.

What MOVESION did

MOVESION supported the Municipality of Piacenza in designing and launching the project, providing the Mobility Company platform as the core tool for managing the initiative. In particular, MOVESION handled:

• Activation of the Activities feature for certified tracking of home-to-work trips made by bicycle.
• Digitalization of the per-kilometer reimbursement mechanism set out in the project
• Ongoing collection, validation and monitoring of mobility data
• Management and payment of cash rewards to participants
• Operational coordination with participating companies, involving internal teams in managing enrollments, information flows and employee reimbursements.

Results

The project enabled the Municipality of Piacenza to run Bike to Work with a structured, data-driven approach, ensuring transparent incentive management and precise measurement of environmental impact and participation.

Key KPIs

• 275,000 km cycled and tracked
• 25.2 tonnes of CO₂ saved
• 2,100 active users involved
• About €21,000 in rewards awarded to project participants

The context

The Municipality of Luino took part in a project funded by the Interreg Italy–Switzerland program, with the goal of rethinking school mobility as a lever to improve urban safety, the quality of public space and children’s independence in their daily trips.

Primary need

• The initiative stems from the administration’s wish to move beyond traditional, accompanied models of home-to-school travel.
• A shift toward an approach based on creating a recognizable, legible and safe urban environment.
• Gradual support for young children’s independence in their daily trips

The project

The “La città dei bambini” (Children’s City) project involved designing and building safe routes to school, with the goal of creating a school mobility model based on independence, perceived safety and the engagement of the local community.

What MOVESION did

MOVESION supported the Municipality of Luino in designing and delivering the “La città dei bambini” project, handling:

• Analysis of the urban context and main home-to-school travel corridors
• Design and mapping of safe routes
• Support for school mobility management activities
• Definition and implementation of a territorial communication strategy
• Creation of totems, window graphics and visual materials to make the project recognizable in the urban space.

Results

The project helped build an integrated vision of school mobility, making journeys safer and turning urban space into a more accessible, child-friendly environment.

Key KPIs

• Creation of a network of safe routes to school
• Greater independence for children when getting around
• High visibility of the project in the urban space
• Active involvement of schools, families and the local community

The context

The Municipality of Siracusa launched a school Area Mobility Management project with the goal of establishing a coordinated approach to home-to-school mobility and gaining an overall view of travel behavior across the municipality.

Primary need

• Move beyond a fragmented approach to school initiatives, in line with the national regulatory framework on Mobility Management.
• Building a single, aggregated information base, supported by structured dialogue with schools.
• Territorial coordination for home-to-school mobility planning

The project

The project involved designing and launching a school Area Mobility Management platform, with digital tools for collecting mobility data and a single system for territorial analysis.

What MOVESION did

MOVESION supported the Municipality of Syracuse in designing and launching the project, building a school Area Mobility Management platform and handling:

• Provision of digital tools for collecting mobility data to the participating schools.
• Design of the Area Mobility Manager platform as a single tool for reading the local picture.
• Collection and aggregation of information from the various schools
• Support for coordination and operational dialogue with schools, to ensure correct data collection and aligned activities.
• Supporting the administration in structuring the information base for Area planning.

Results

The project enabled the Municipality of Syracuse to build a structured database on school mobility, while strengthening coordination with schools and laying the groundwork for drafting and updating an evidence-based Area School Mobility Management Plan.

Key KPIs

• 14 schools involved
• Over 800 surveys collected in one year
• Aggregated home-to-school mobility database to support municipal planning

The context before MOVESION

Roma Capitale, through Roma Servizi per la Mobilità, launched an Area Mobility Management project focused on schools, with the aim of supporting the city’s home-to-school mobility policies and building a structured, coordinated citywide vision.

Primary need

• Collect, harmonize and interpret school mobility data at Area level, given that schools are spread across different Municipi.
• Building a single, aggregated information base, supported by structured dialogue with schools.
• Territorial coordination for home-to-school mobility planning

The project

The project involved designing and launching an Area School Mobility Management platform, with digital tools to collect mobility data and a single city-wide system for reading the local picture.

What MOVESION did

MOVESION supported Roma Capitale in designing and launching the project, building a school Area Mobility Management platform and handling:

• Supply of 80 Mobility Manager software licenses for the participating schools.
• Design and launch of the school Area Mobility Manager platform
• Support in mapping home-to-school travel behavior
• Integration of the collected data into a single system for reading the territory
• Support for institutional coordination between the education and mobility departments

Results

The project, currently underway, has enabled a structured mapping of school mobility across different areas of the city, laying the groundwork for Area Mobility Management measures based on consistent, comparable data.

Key KPIs

• 12 school buildings mapped
• Around 1,000 students analyzed
• Structured home-to-school mobility database supporting municipal policies

The context before MOVESION

The Municipality of Naples has started structuring its Area Mobility Management, in line with the national regulatory framework that gives local administrations a central role in coordinating sustainable mobility policies.

Primary need

• Gain a planning tool able to read mobility at territorial scale.
• Structuring Area Mobility Management with a coordinated approach compliant with the national regulatory framework.
• Support for the Area Mobility Manager and drafting of the Area Mobility Management Plan.

The project

The project involved supporting the municipal administration in drafting the Area Mobility Management Plan, with a structured methodology focused on reading mobility at a territorial scale.

What MOVESION did

MOVESION supported the municipal administration throughout the drafting of the Area Mobility Management Plan, handling:

• Ongoing advisory support to the Area Mobility Manager
• Definition of the Plan’s methodological approach
• Analysis of the territorial context and the main areas of intervention
• Definition of strategic lines and action priorities to support territorial planning.
• Supporting the administration in defining coordinated actions for Area Mobility Management.

Results

The project gave the Municipality of Naples an Area Mobility Management Plan consistent with the regulatory framework and focused on coordinating mobility policies across the territory.

Key KPIs

• Drafting of the Area Mobility Management Plan
• Definition of a unified strategic framework to support municipal policies
• Coordination of sustainable mobility policies across the territory

The context before MOVESION

The Municipality of Milan, through AMAT (Agenzia Mobilità Ambiente Territorio), launched an Area Mobility Management project to support companies subject to regulatory obligations and give the administration an aggregated, consistent view of home-to-work travel across the metropolitan area.

Primary need

• Have a single tool for reading territorial data
• Integrate information from individual companies
• Provide indicators useful for urban planning

What MOVESION did

MOVESION supported AMAT by designing and implementing a dedicated Area platform, handling:

• Mobility Manager software provided to participating companies
• Design and development of the Area Mobility Manager platform
• Integration of company data into a single collection and analysis system.
• Support in managing and analyzing home-to-work surveys

Results

The project provided the Municipality of Milan with a stable tool for monitoring and supporting Area Mobility Management policies.

Key KPIs

• 110 companies involved
• Project active from 2020 to 2023
• Over 150,000 questionnaires collected every year
• Single platform for reading data at metropolitan scale

The context

SmartUrbanity – Digital Tools for 15-Minute Cities is an urban research and experimentation project developed within the European Driving Urban Transitions (DUT) partnership and coordinated nationally by the Italian Ministry of Enterprises and Made in Italy (MIMIT). Launched in January 2025 and currently underway, the project involves European cities, public administrations and research organizations, with the aim of supporting the transition to the “15-minute city” model.

Primary need

• Test new digital tools that support urban planning, access to services and active citizen engagement.
• Complementing traditional planning tools with data-driven, participatory solutions able to gather bottom-up evidence.
• Support more inclusive and informed decision-making in European cities committed to the sustainable transition.

The project

SmartUrbanity – Digital Tools for 15-Minute Cities is an initiative that aims to test new digital tools supporting urban planning, access to services and active citizen engagement, as part of the transition toward the «15-minute city».

What MOVESION did

MOVESION takes part in the SmartUrbanity project with a central role in developing and deploying the technology solutions, handling:

• Design and development of digital platforms for residents
• Development of tools to collect data on mobility, accessibility and use of urban services.
• Support for testing the solutions in European pilot settings
• Coordination of the launch and implementation of the Rome pilot, in collaboration with the local administration and project partners.
• Integration of digital solutions into urban planning and public decision-support processes.

Results

The SmartUrbanity project launched a European network of urban pilots, turning the participating cities into innovation labs for urban planning focused on proximity and sustainability.

Key KPIs

• Project launched in January 2025 and currently underway
• 5 pilot cities involved: Rome, Karlsruhe, Izmir, Lyon, Zurich
• Development and testing of digital solutions in real urban settings
• Launch and coordination of the Rome pilot; involvement of public administrations and European research partners.